Ep 246 The Key to Success as and Entrepreneur with guest Tracy Beavers
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Sara Mayer: [00:00:00] Welcome to the bold goal crusher podcast for anyone looking to stop letting life get in the way and start crushing bold goals. I'm your host, Sara Mayer, and I'm thrilled to navigate this journey with you because it's time to start boldly achieving without working double time. So let's dive in.
Sara Mayer: Hello, bold, gold crushers. I'm super excited about this episode and I think you are really going to love my guests today. So let me introduce you to my guests today as CEO and founder of Tracy Beaver's coaching. Tracy has a proven track record in marketing sales and business growth with an award winning career spanning 20 years.
Sara Mayer: six figure business, [00:01:00] Tracy has helped hundreds of entrepreneurs with everything from overcoming Fear of sales to growing their business visibility through organic marketing strategies. She's been honored nationally by vanity fair lingerie as a support advisor winner for women in entrepreneurship. She is the creator of.
Sara Mayer: Two online programs, business visibility made easy and be confident entrepreneur. Tracy, I am so excited to have you on the show. I have been waiting to record this for a little while, but I knew that I wanted you on the show the minute we connected.
Tracey Beavers: Thank you, . I'm really excited that you asked me to be here.
Tracey Beavers: And I agree when we connected, I was like, ah, I need to get to know Sara a little bit better. So thank you.
Sara Mayer: Yeah. And I always love to hear, especially people who have exited corporate, how you ended up in this rollercoaster of entrepreneurship. So I'd love to [00:02:00] hear your story. It's
Tracey Beavers: such a rollercoaster.
Tracey Beavers: And if I'd known exactly what I was getting myself into, I might not have done it. I have to be super honest about that. So I spent over 20 years in corporate America. Like I was raised in the generation where you go to high school, you go to college, you get the job. You're thankful for the job, any job, right?
Tracey Beavers: And you don't job hop. And you suck. Stay there for 40 years, even if you hate it, and then you're supposed to get a pension and a gold watch, a retirement party and a cake and a vacuum somewhere along the way. Somewhere along the way. Yes. That's like the 10 year anniversary gift is a vacuum cleaner.
Tracey Beavers: And so that was the plan, right? And then long about 2005 is when. Nationally companies started saying, sizing downsizing restructuring. And I was part of that. And my company talked about restructuring and downsizing. And I was like, what is happening? Nobody told me this was going to happen.
Tracey Beavers: And so that was my first taste of corporate instability. And then [00:03:00] fast forward through a few toxic bosses. We've all had those a few. Jobs that turned out to be something completely different than what they promised. And I truly thought, I knew I didn't have any control over my time, but I thought I had control over my money because I was always in a marketing and sales business development role where there was a commission structure, right?
Tracey Beavers: Like you, the more you produce, the more you make. The final straw for me was I was working for the CEO of a title insurance company in business development, and I had grown the business 86 percent the first year I was there. And he had the nerve to tell me that he didn't think I was going to be that successful.
Tracey Beavers: He was going to need to redo the compensation plan because he felt like I was making too much money. And I literally was like, what in the world is I was like, this makes absolutely no sense to me. And that was really the final straw. Cause I had Inklings over the years before that how God throws little pebbles at your head for a while until he hits you with a rock or a brick or something.
Tracey Beavers: And I'm so that, that was, that, that was the wall right there. And I was like, okay. [00:04:00] That's it. I can't do this anymore. It didn't feel good anymore. It didn't feel rewarding anymore. And so I was in a women's mastermind and I was really confused because the corporate was all I had ever known. I'd been an entrepreneur off and on, but never full time.
Tracey Beavers: To any great success. There was one time my best friend and I sold purses in between when I was downsized and when I went back to corporate, there's a two year period where I tried some things, we sold purses, we had a blast. We made zero money, but it was so much fun. And so being an entrepreneur for me, it was always like a side hustle that never really came to fruition.
Tracey Beavers: Plus my dad worked for himself my entire life. And that was not glamorous at all. That was, that looked not fun. I kept thinking now what am I going to do? And the women in my mastermind, they're like what do you want to do? And I said, I really just want to call my own shots. I really want to have my own time and have my own money.
Tracey Beavers: And really is that far fetched? Is it possible? I see people online all the time with the laptop lifestyle and dah. I said, are they [00:05:00] lying? Is it true? Can you really do that? And they're like, yeah, some people can make it happen. So through them, they helped me realize that.
Tracey Beavers: That I needed to be a coach because I actually always been a coach. I was always the person people came to personally, professionally, whatever. Somebody was always in my office asking for help. And so then they were like what do you love to do? And I said, I love to help people build businesses.
Tracey Beavers: And I, and people are always asking me, how is sales so easy for you? How are you building these businesses so easily? It just doesn't look like it, it looks effortless teach us how to do this. And so that's how I decided. I thought, okay, I'm going to be a business and sales coach in the online space.
Tracey Beavers: But I started in my local market before I graduated into online, I started where a whole lot of people start, which is with the low hanging fruit of your warm market. Networking amongst the people that already know you and doing one to one work. And I did that alongside my corporate job because I was scared.
Tracey Beavers: I was scared to leave because I was making well over six figures, even though I hated it. [00:06:00] But, we were a two income household the kids were high school and middle school at the time. And we were headed into buying cars and going to college. And if I'd said to my husband, Hey, guess what I'm going to do?
Tracey Beavers: He would have been like, not on your life. And so Sara, I had to hatch a plan to leave. And so what I did was I started building the coaching practice alongside the job. As the coaching practice made money, I was able to do what I call a step down approach. So I was able to step down into a smaller corporate role, less money, but less stress, which gave me more time and energy to build the online business, which I could step down again, build here, step down again until I could fully walk on out.
Tracey Beavers: And I love sharing that because in case there's somebody out there that's listening, that is feeling like I did, I thought it was an all or nothing thing. I thought I either had the corporate career Or I quit and I went all in on the entrepreneur thing. I didn't, it took me a hot second to [00:07:00] realize I could do both and balance those and not stress myself out quitting cold Turkey and then not having any money coming in.
Sara Mayer: Yeah. And I think so many people have done it all in or not for whatever reason. I always share my story during COVID. I was temporarily laid off and then. When they called me back, I was like yeah, I already, I'm doing this other thing. Sorry. I'm good. But I have worked with clients who, they're not sitting in a cube.
Sara Mayer: They're sitting in their corner office, but they're not happy. And they know this isn't what they dreamed about or what they wanted. And. The it's been really hard to cut those strings just all together. I did work with a client who she'd started. She did what you did. She started her little side hustle and then her side hustle was getting bigger and needed more time.
Sara Mayer: And so she ended up quitting her corporate job and taking on a smaller part time job. So she really had two side hustles [00:08:00] until she eventually let that one go too. But I think it is a little scary, especially when you have that security of every two weeks This is, or however many times you get paid, this is going into my account.
Sara Mayer: And when I need to go to the dentist, I have this, dental insurance and health insurance and building it on your own is scary at first, but it's so rewarding. So I want to talk a little bit about the rewards. Like now that you're on the other side, obviously you don't. I hope you don't regret it.
Sara Mayer: But what are some of the rewards from actually doing that? Taking that leap?
Tracey Beavers: Yeah, that's a fun question. So I don't regret it. Although I am honest enough to say I have days where I think, Oh this is how it ends. This is it. I'm going to need to go get a job. Like sometimes I'll vox for my assistant.
Tracey Beavers: If I'm having a bad day, I'm like, Okay. I think this is where it ends. And she's just boxers me back and says, I think you're having a bad day. Go take a walk. But yeah, so some of the fun parts are [00:09:00] being able to craft my day and week the way I want to craft it instead of having to get up at a certain time to an alarm run around, find something to wear, fight traffic, get to work, and have almost no say in how the days go each day, Monday to Friday, where the only days where I had a say so were Saturday and Sunday, but really not really because I was trying to do everything I needed to do during the week to get ready for the next week.
Tracey Beavers: So what's nice is being able to be more available for my family than ever before. Especially my aging parents, my back, my dad passed last fall, and I was able to go to my hometown, take care of my mom from the day he passed through, I think I stayed with her the next 10 days. And that, that would have been possible maybe incorporate.
Tracey Beavers: If I'd had enough PTO built up, and I had the right kind of team to [00:10:00] support me. But I was very thankful to not have to call a boss and beg. For that time and not feel like I needed to be rushed or feel guilty that I'm leaving. People behind to do my job. Our daughter is 25 now.
Tracey Beavers: She just bought her first home. I was able to go house hunting with her. I was able to help her navigate the mortgage lending process. I was able to go to the closing with her. And not have to ask anybody about it. And she has this beautiful two year old Labrador. And we have a Labrador who's nine. And now I'm able to be Mimi to this grand dog.
Tracey Beavers: And I texted her just today and I said, Hey, would you like to come over to Camp Spoiled Rotten tomorrow? That's what I call my house, Camp Spoiled Rotten. Tomorrow and spend the day with Mimi. I wouldn't have been able to do that. And those aren't great, big, grandiose things, but there are things that mean so much to me.
Tracey Beavers: I'm able to say, when do I really want to be publicly working, meaning seeing clients being on [00:11:00] podcasts, things like that. When do I want to be quietly working with no hair and makeup and clothes that don't match, when do I want to walk the dog? When do I want to exercise? It's just being, it took some getting used to, I don't know about you, but it took some getting used to because incorporate.
Tracey Beavers: You get everything. You get the business cards, you get the name tag, you get the phone, you get the desk, you get to the parking spot, you get the job description, all the things. And so I remember when I was sitting here by myself in the house, I was like, Okay, wait, I'm in charge of it as ship. Now what do we do?
Tracey Beavers: Yeah. Who decides the schedule? How's this thing going to go?
Sara Mayer: Yeah. I used to say at my old job, my old position, I identified a problem and I would lay out the problem and then say, it's not really in my Job description to solve this problem, and I'm not the decision maker, but I'm happy to provide any details I could just walk away, right?
Sara Mayer: Because honestly, it wasn't my deal with [00:12:00] somebody else's problem at that point. And now it's oh, It's really a cool thing. It sounds maybe not so cool, but when there is a problem, like I get to decide how we solve it, whereas many times in my old career, I would identify the problem. I'd be like, and that's the solution you guys came up with.
Sara Mayer: Really, that's the way we're going with this. All right. Yeah, whatever.
Tracey Beavers: Seriously.
Sara Mayer: Yeah.
Tracey Beavers: Yes. There's a lot of fun parts of what about for you? What do you love most about it? What are some fun things?
Sara Mayer: You outlined a lot of the things, the freedom the ability to really set my own schedule.
Sara Mayer: I'm a night I'm most creative at night. So you know, the nine to five thing never really, if my boss used to say, if I ever wanted you to do something creative, I'd always ask you at three o'clock because I knew that's when I'd get the best, between three and seven, I'd get the best Kind of creative response.
Sara Mayer: So all of those things. But I think the other thing is really the opportunity to [00:13:00] provide opportunities to others. Yeah. I'm fortunate to have a team and to hear them say I've always wanted to do this, and I can give them that opportunity. Yeah. And that I think is incredibly empowering and just really cool.
Sara Mayer: . The things that if you hire well, as and you recruit I recruited people who love to do stuff that I just am either not good at, or just don't like to do and to see them get excited about things where I'm like, okay, we're doing this. I don't really like that part of it, but this goes along with it.
Sara Mayer: And they just think it's great. So to see them really excel in those worlds is really cool. And to be able to make those decisions and to really give opportunities to others, I think is one of the coolest parts.
Tracey Beavers: Yeah, I agree with you. Yeah. It's lovely when they want to pick up something that is not your favorite thing and they're excited about it and you're like, knock yourself out.
Tracey Beavers: Let me,
Sara Mayer: Have a good time
Tracey Beavers: with that. I'm thankful for you because I don't want to do that.
Sara Mayer: Yeah. Yeah. And then also just [00:14:00] working alongside, I do work with a lot of other entrepreneurs and nonprofit leaders and helping them to make things possible that they maybe thought were impossible.
Sara Mayer: Yes.
Tracey Beavers: That's really rewarding too. Yeah.
Sara Mayer: Yeah.
Tracey Beavers: When I can help my clients and my students achieve something that they knew in their heart they could do, but they just didn't see the roadmap to get there. And when you lay that out in very clear action steps and they're like, Oh my gosh, I could actually do this.
Tracey Beavers: And I'm like, yeah, you can actually do this. Yeah. It's really
Sara Mayer: cool. Yeah. So I'm really curious, what would you say is the biggest lesson or something, some wisdom that you would give to a future entrepreneur who's just maybe starting out or thinking about starting out?
Tracey Beavers: Yeah, that's a really good question.
Tracey Beavers: I think a couple of things, one is the online space is completely different than corporate. It's like speaking a completely different language. I am used, I'm a highly educated [00:15:00] woman used to mastering things quickly, being a producer, being a self starter. And I got into the online space and I was like, what language are these people speaking?
Tracey Beavers: What is a funnel? What is a lead magnet? What's Kajabi? What the world. And so we have to give ourselves some grace. on the learning curve in this space. And then also remember that everything's going to take a couple, two to three times longer than you planned on it taking. The biggest thing I would say that I find that derails most of my clients and students is a lack of consistency, putting into place the systems and processes that they can do.
Tracey Beavers: So when I say consistency, a lot of people say what does that mean? And that's a great question. What it doesn't mean is. Spending 24 hours a day on social media, exhausting yourself, trying to post two to three times a day, seven days a week. That's not what that means. What it does mean is decide what you [00:16:00] can do in the bandwidth that you have.
Tracey Beavers: So when I was building this alongside my corporate job, my time was limited. As you can imagine, I knew that I wanted to have a free Facebook group and I knew that I wanted to be on Facebook. I didn't have, I didn't really follow. I wasn't really on Instagram very much even. Even when I was in corporate, I I knew it was there, but I didn't pay much attention to it.
Tracey Beavers: And LinkedIn at that time was a place where you go, went to go either be recruited or find a job. Yeah.
Sara Mayer: It's evolved. Or to get a cleaning, cleaning company bid. I get a lot of those people want to come clean my home office. Hilarious. Sure.
Tracey Beavers: Yeah. So I was on Facebook. So I just, so just, so decide what you've got the bandwidth for.
Tracey Beavers: So is it one platform? Is it? Three days a week. You're going to post on that platform. What is your going to be your regular piece of weekly content? Is it going to be a live weekly training? What I do, or is it going to be a podcast like what you do? And those things have to be authentic to you also.[00:17:00]
Tracey Beavers: So that in the time that you've got, but also feel good to you, otherwise you're not going to do them at all. And then. Be consistent day in, day out, week in, week out with those three posts a week, with that one piece of regular weekly content, with that Facebook group, with the networking and all of that, because what happens is.
Tracey Beavers: They try something a couple of times and they decide this isn't working. Nobody commented, nobody hearted, nobody liked, nobody joined me live. Nobody downloaded my podcast and they try it two or three times and then they go, Nope, I'm going to try something else. And then that, that, that doesn't work because they didn't give it enough time and they go try something else.
Tracey Beavers: And so they're ping ponging all over the place and they're not giving themselves and their marketing messaging and their business. so that's how you create your analytics. And that's how you create your analytics. the fact that it takes enough time to get any action, and analytics to actually see what is going to work and what's not going to work.
Tracey Beavers: It takes time. Back when I was in corporate the marketing [00:18:00] efforts that I put in. In January would pay off in late March or April. In the online space, in my opinion, it's a little longer than that. Now it used to be 60 to 90 days. Now I think it's a little bit longer. So we can't just start into something in January and expect to see results in February.
Tracey Beavers: We'll get some quick wins and you might get some results, but not nearly the results that you will get. If you keep going and keep tweaking, keep iterating and have the faith and the confidence that what you're doing is a value,
Tracey Beavers: They start to doubt themselves and they start to think, is anybody going to buy this?
Tracey Beavers: Is this resonating? There's too much competition, all the crap that we tell ourselves. And then that's when the consistency wheels fall off the bus and then there goes their business growth.
Sara Mayer: Yeah. And I think many times that comes from that, that, our paychecks were consistent at corporate.
Sara Mayer: And so we need the money. And so we as entrepreneurs and I'll speak for my, [00:19:00] for myself, I know I needed fast results, so I would try things and then when I didn't get the results, like I've tried something else. The one thing I learned from being in corporate that I forgot when I was an entrepreneur was that there are things that we will do that we want to direct return on our investment for.
Sara Mayer: We want to see a click, we want to see somebody buy and we want to see the money go in the account. But then there are things that we do to increase our awareness so people know about us and we. We have to be really careful mixing those two things, because just because I'm putting out a podcast show or doing a live event, if I'm not actually tying that to the action of buying, why would I expect that to be a converting item?
Sara Mayer: And so there's marketing and then there's actually the sales part. And my marketing director used to always say, don't confuse the two, because if I'm just putting stuff out there, so people know who we are, why [00:20:00] would I expect that? To give me money in my bank account. Yep. Yep. That's a beautiful way to put that.
Sara Mayer: Yeah. And I think that's where entrepreneurs get a little confused and like you talked about with consistency, it gets frustrating because it's I'm putting out, post after post yet no one's buying, or I'm asking people to buy, but I haven't primed my audience to be a buying audience. I think one of the things that really.
Sara Mayer: What you shared before we started recording was that it's really about doing those things and doing them better over and building that muscle. Can you talk a little bit about that, especially when it comes to launching?
Tracey Beavers: For
Sara Mayer: sure.
Tracey Beavers: So you know that the person that I love to follow for launching is Amy Porterfield and learned a lot from her.
Tracey Beavers: And one of the things she says that is absolutely true. I didn't believe it until I went through it. Is the first launch, the first iteration of anything is more for us than it is for anybody else. I thought, okay, that's [00:21:00] all well and good. She's making a lot of money. It's easy for her to say that she's absolutely right.
Tracey Beavers: That first launch was more for me than anybody else, so that I could learn what worked, what didn't work, what resonated, what didn't resonate, who bought, why did they buy? Who didn't buy, why didn't they buy? And then the next time look at that information, because that's all it is. It's not a success. It's not a failure.
Tracey Beavers: It's just information and make better decisions, not changing the entire thing. Like I've had a couple of clients that will launch something in February. On a certain topic. And then by the time we get to September, they're like, no, I'm tossing that out. I'm going to launch this on this other topic.
Tracey Beavers: And I'm like, hold on, wait a minute. You can do that. It's your business. But we need to take that thing you did in February and we need to do it two or three more times before you decide that it's not going to work because you've got to give something several times [00:22:00] to, so that you can grow, learn, change, evolve.
Tracey Beavers: So where I started with, I have a, an eight week or coaching program called business visibility made easy. And what I first called it was something like business visibility made easy and then attract your ideal clients. And grow your visibility online or something like that. And that first launch, it wasn't bad, but what I realized was my audience wasn't saying the word visibility.
Tracey Beavers: Now they are seven launches later. I'm hearing a lot about visibility in the online space in the last two years. But when I was doing this, they were saying they wanted email list growth.
Sara Mayer: Yeah.
Tracey Beavers: And you and I both know to get the list growth, you've got to be visible first. Yeah, that's not what they were thinking.
Tracey Beavers: That's not what they were looking for. They hadn't connected
Sara Mayer: the breadcrumbs yet.
Tracey Beavers: No. And so I was going at it from visibility. They were saying I'm looking for list growth. The minute I changed it to grow an email list of your ideal clients without paid ads or [00:23:00] something like that, and went in on the list growth part, that's when it started to convert.
Tracey Beavers: That's when the audience started to grow for it. And that's when I knew I was onto something, but I had to give it a couple of launches. To get to that point.
Sara Mayer: Yeah. Yeah. And I think that I also, as I'm a big fan of Amy Porterfield and I launched, we have, Amy and I have a similar first launch story.
Sara Mayer: I think she made 267 and I made 297. So when I have had her on the show, we joke about that. Yeah. Yeah. Yeah. And that was after, expenses and stuff. So it was very profitable, definitely ready to retire really good. You 297. Yeah. But one of the things that. That I've learned over time is that, businesses all have assets like they'll, when you look at some of the businesses you may have worked for, they have trademarks, they have products, they have a thing that they're doing over and some of them do really well, [00:24:00] and some of them maybe don't, and some of them are sunsetted.
Sara Mayer: But really creating courses or programs or anything we're launching in the digital space is really about creating our asset suite. So things that we can launch over and over again and perfect that and then maybe make a decision and say, okay, This wasn't the best thing for me to continue to do, but I at least have learned from the launch process.
Sara Mayer: I at least have assets in the emails that I've built. I have all those things. And so I think sometimes we get really attached to what we've created and very similar to in the corporate environment where people will say I became my job. Title. Yeah. I became known as that. I think that happens in the online space where we're like, we get so attached to the thing that our identity is attached to it.
Sara Mayer: And when it doesn't do well, we think we're not doing. The right thing, or we're not worthy or anything like that. So I [00:25:00] love the consistency piece and the launching it over and over, because many times it does take a couple iterations of that to really work out the kinks and tweaks.
Tracey Beavers: Yeah, it does. And the same goes for our free lead magnets, just because we create one and put it out there doesn't mean it's the home run.
Tracey Beavers: In fact, most of the time, the first thing you create, isn't going to be the best version of it.
Sara Mayer: Yeah.
Tracey Beavers: And so we have to just see, what pieces of it are working, where's everybody clicking? Are they not clicking at all? That's a sign. Yeah. Versus are they clicking and they're getting the landing page and then they're not opting in.
Tracey Beavers: Okay. Then we know there's probably a landing page messaging issue or, that kind of thing. And so we've got it. We've got to try some things to, as you were saying, see what's working, lean in on the things that are working. See what's not working and fix those and go again
Sara Mayer: and then go again.
Sara Mayer: Yeah. And if we can learn anything from buyer's [00:26:00] behavior, there are a lot of people when the first iPhone came out, they're like, I'm skipping iPhone one, skipping one and two until they work out the bugs. I'm skipping this until I see if they stick around. That happens a lot. I do think that impacts buyer's behavior when we say, Oh, I'm launching this new thing where people may, knowingly skip out of it cause they're waiting until it's better.
Sara Mayer: But when they see you doing something three years in a row and you have more testimonials of people who've actually seen results, it adds credibility to that product or that thing.
Tracey Beavers: It does. You're absolutely right. It's like when a new restaurant opens here, there are people that'll say, I'm going to give it about two or three months.
Tracey Beavers: I'm going to wait till the rush is over. I'm going to see if they actually stick around, if they actually make it, are they actually serious? And I think that's a lot of what we see in the online space. I have been known to do that. I have been known to become aware of [00:27:00] somebody and I'll think I'm going to wait and see, are they really?
Tracey Beavers: As serious about their business as they appear to be. Are they really, do they have the credibility? Do they have the chops to stick with it? Because those are the people you want to hire, right? You don't want to hire the person who's just doing it as a hobby and I'll just see if it works and they're not really serious about it.
Sara Mayer: Yeah. And trying to figure it out, like I have a coach friend, she's a friend too, but she's also runs powerhouse women. I don't know if you've heard of her, Lindsay Schwartz, but she talks about allowing yourself to have a buffet year when you're trying to figure things out. Have a buffet year, try some things out.
Sara Mayer: And she does believe in niching down and talking to a certain person, but she says many times when you're first getting started, you may think you want to do this. And you really are meant to do that. And so if you allow yourself to have that buffet year, where you try things out, [00:28:00] you will naturally find your niche.
Sara Mayer: And I think
Tracey Beavers: that puts that, I think that's really powerful.
Sara Mayer: Yeah. And not to say anything against anybody who just started, but when you just started, you're figuring it out. And so you need to allow yourself the grace to be able to try things and to know that sometimes that you're going to do things that you maybe shouldn't do for the future, but there's such a powerful lessons in those.
Sara Mayer: But when we abandon that ship too early, we miss. Not only the learning lessons, but we sometimes miss an opportunity.
Tracey Beavers: For sure. We miss the evolution. Of our next of the next level of our business. And then there's, so there's the people that start, like you're saying, and they keep jumping around and jumping around.
Tracey Beavers: Then there's the people who never start because they want to get it perfect right out of the gate. And they're not, they're too scared [00:29:00] to jump out there and try something and evolve. I've seen that before too. It's I want to make sure this is the perfect lead magnet. I want to make sure this is the perfect offer.
Tracey Beavers: This is the part. And I'm like, no, it's never, when I first started, I thought. Because of coming from corporate, there were benchmarks in success and productivity, right? You hit those, you knew you were successful. And I thought, okay, I'm going to build this thing. The faster I move, the faster it's going to be built.
Tracey Beavers: And then I'm just going to, I thought it was, I don't know if I thought it was like a money machine or something. I don't know what I thought, but I thought, the faster I get this thing built, the faster I can have the time freedom and sit on the beach with my laptop. And about six months in of exhausting myself running at 150 miles an hour.
Tracey Beavers: I realized Tracy, this business is never going to be fully built.
Sara Mayer: Yeah.
Tracey Beavers: It is going to grow and evolve and change. And you need to chill out and relax and then do what they tell you to do, which is enjoy the journey. Boy, if I, if I had heard that one more time in my first year, I going to [00:30:00] throw up. I was like, how in the world am I going to enjoy this journey when I'm running like a crazy woman?
Tracey Beavers: Yeah. And I also and people that follow me have heard me say this before. I also realized we're not building a McDonald's franchise where. You get, you build the building, you put the cash registers in, you've got the menu, you've got the stuff off. You go, isn't it grand. I'm going to go build another one.
Tracey Beavers: That's not what we're doing. We're building a business, but we're building something that is going to grow and shift and change. And we've got to be willing to be comfortable with that. Comfortable.
Sara Mayer: Yeah. And I love that you brought up McDonald's because I think there's such a parallel to what if McDonald's had waited to open the first store until they figured out the blueprints for franchising.
Sara Mayer: Yeah. Oh, beautiful. Yes. They would never, they wouldn't have opened and they probably wouldn't be a franchise because they'd still be figuring out. And so when you, when McDonald's first opened, it was like one restaurant and then they figured out how to make [00:31:00] that more efficient and. Whether you follow the McDonald's story or not, if they had waited until they had figured out their complete business model, their franchise model, how they're going to pay their franchisees, how they're going to recruit their franchisees and do all these things, they never probably would have got off the ground because that little restaurant owner would be like, I don't even want to do this.
Sara Mayer: Why are we trying to do that? All I want to do is flip some burgers to start. Let's just start flipping burgers.
Tracey Beavers: Let's flip burgers. Yeah. And burn a few. Let's drop some on the floor. Yeah. And burn a few. And have people tell us they stink and all the things that happen when we first start out.
Tracey Beavers: I had my first two haters on YouTube the other day and I thought it was hysterical. I was on one of my shorts. Somebody said that I was cringy. And then the person underneath that said hello, grandma. And I just died laughing. I was like, and then of course, all of my entrepreneurial friends were like, you've [00:32:00] arrived, so we've got to, we've got to have some wins. We've got to have some stinkers. Yeah. Let's flip the burgers. I like that. I like that.
Sara Mayer: Yeah. And I honestly could talk to you forever. I think the one thing that I would say to the people listening, if you are sitting in your cube or even your corner office, and you're thinking that a business might be something you're interested in, I would say, go for it.
Sara Mayer: Challenge yourself to go for it, be consistent, learn along the way, and just get it out there to start because that'll really tell you where you're meant to be. So I've absolutely loved this conversation. If somebody's listening and they're like, Oh, I want to know more about how I might work with Tracy, where can they find you and what might they expect?
Tracey Beavers: I am always in my free Facebook group. It's called be a confident entrepreneur, get visible, throw your email list and your income. That's my happy place. It is a community of over 2, 500 online entrepreneurs, and it is. [00:33:00] All about kindness and support. And if you're having a great day, awesome. If you're having a crap day, come on in, let's love on you.
Tracey Beavers: If you can't get your podcast editing to work, post in the group, somebody will help you. You know what I mean? That kind of support. So I love it. And working with me, I have elite one to one coaching. It stays full pretty much year round, but I also have my business visibility made easy program. That is an eight week group coaching program where I teach you.
Tracey Beavers: All of my free list building strategies, all the organic stuff you can do to grow your visibility, grow your email list without having to create yet another freebie magnet. And that launches two to three times a year. Generally in January, February, then again in April, and then again in October.
Sara Mayer: Awesome. We'll link, put a link in the show notes to those things again. I could talk to you all day about business and entrepreneurship. It's such a great experience and I just hope everyone reaches out to you because Tracy is a great resource. If [00:34:00] Facebook group, her lives are amazing. So definitely check those out.
Sara Mayer: Thank you so much for being on the show. Thanks, Sara. Thank you for the opportunity. I really appreciate
Tracey Beavers: it.
Sara Mayer: Yeah. All right. Bold goal crushers. It's time to crush your goals and everything that gets in the way because you do not have to work double time. So let's get to it.
Thank you for tuning into the bold goal crusher podcast where we crush goals and everything that gets in the way. I always love to support my community.
I look forward to seeing you crush your goals this year.
