EP 227 Goal Setting for Business

In this podcast episode, host Sara Mayer discusses the importance of setting goals for your business rather than just personal goals, and the key considerations involved. She explains that you should always be ambitious yet realistic when setting revenue and sales targets. Mayer unpacks the process of setting sales targets, specifying that to reach a certain revenue figure, entrepreneurs must understand how many clients they need, how many potential prospects they must speak to, and how many outreach attempts are required. She also touches on the significance of operational efficiency and productivity targets. The episode places emphasis on the value of quarterly goals and stresses the importance of celebrating each small success along the way to keep motivated. Mayer concludes the episode by encouraging listeners to start boldly achieving their business goals. 

00:00 Introduction to the Podcast 

00:45 The Importance of Setting Business Goals 

01:13 The Power of Quarterly Goals 

02:38 Breaking Down Revenue and Sales Targets 

08:10 Understanding Customer Acquisition and Retention 

09:09 Improving Operational Efficiency and Productivity 

10:26 Using Key Performance Indicators (KPIs) 

11:04 Adjusting Goals and Celebrating Success 

12:20 Conclusion and Encouragement