Ep 149. Best Practices and Tools to Generate Funding, Sponsorship, and Support with Guest Lori Zoss Kraska

Lori Zoss Kraska, MBA, CFRE is Growth Owl, LLC's Founder and Chief Principal. She possesses over 22 years expertise in corporate sponsorship support, corporate cause marketing, fundraising, corporate social responsibility, non-profit consulting, executive sales management/training, and marketing strategy roles earning her a reputation for establishing pathways quickly to exceeding revenue/fundraising goals, building high performance teams, developing relationships quickly, and outpacing expectations. Lori is also the author of "The Boardroom Playbook: A Not So Ordinary Guide to Corporate Funding for Your Purpose Driven Organization" available on Amazon.

In this episode we talk about:

[2:55] How Lori got into her career

[6:10] Be very clear and brief in your initial message

[8:50] Stay clear about what you want and remind them why they want to be speaking to you

[12:00] Stay open minded about how someone might be able to help you

[14:45] Volunteering is extremely valuable to non-profits

[16:05] How to accurately research organizations

[18:00] Get on LinkedIn and research decision makers

[19:00] There are a lot of emails on LinkedIn

[20:10] Lori’s journey with writing her book

[23:00] Connect with Lori

Connect with Lori: