Ep 129. Book Series: The 10 Stories Great Leaders Tell with Guest Jennifer Pinner
Let's continue our Book Series with Jennifer Pinner as we discuss The 10 Stories Great Leaders Tell. Jennifer is an award-winning former journalist, marketer and storyteller who’s supported multimillion-dollar brands for their copywriting and strategic communications needs, and created copy for Disney, Universal, Warner Bros., DreamWorks and Illumination. She believes every person has a story that is worth sharing and especially loves helping female entrepreneurs create their brand stories to attract their ideal clients. She is a wife and mom of two who loves hiking, brunching and spending time with friends and family.
In this episode we talk about:
[2:25] What Jennifer learned from working with huge brands like Disney and Universal
[8:15] Why Jennifer recommends this book
[10:20] The 10 Stories
[13:45] Stories physiologically create emotional connections in our brain
[18:45] Jennifer’s favorite story to work on
[24:15] How these stories can transform the success of a company
[26:05] 8 Questions to ask yourself when crafting each story
[31:10] How much time will it take for me to write all 10 of these stories?
[37:50] Connect with Jennifer
[40:10] What else is Jennifer reading?
Connect with Jennifer Pinner:
Instagram: @heyjpin
Connect with Sara Mayer:
Instagram @saramayerconsulting
Facebook @saracmayerconsulting
LinkedIn @saramayerconsulting
