EP 283 Hosting Holiday Flash Sales and Promotions to Attract Last-Minute Shoppers

Welcome to the Bold Goal Crusher podcast, for anyone looking to stop letting life get in the way and start crushing bold goals. I'm your host, Sara Mayer, and I'm thrilled to navigate this journey with you. It’s time to start boldly achieving without working double time. Let's dive in! 

Welcome to the Holiday Season! 

In today’s episode, we’re diving into a strategy perfect for the holiday rush: **flash sales and last-minute promotions**. The holiday season is busy and magical, a time when shoppers are eager to find deals. Running a flash sale can be a fantastic way to boost your sales before the holiday ends. 

Why Flash Sales? 

Thinking about ways to increase revenue and draw in more customers? Flash sales can be the solution. Here’s the key to getting started: 

Select the Right Product

• Choose strategic products or services. 
• Think best-sellers, high-margin items, or seasonal products relevant to the holidays.
• Consider quick wins or products that can integrate seamlessly into your customers' holiday season or right after.
• For product-based businesses, clear out year-end stock.
• Service providers could offer holiday-specific items, mini consults, discounts, or gift certificates. 

Creating Urgency and Excitement 

Urgency is Key: Flash sales thrive on urgency. 

• Let your audience know the sale won't last long. 
• Use countdown timers, clear end dates, and language that reinforces the offer’s limited nature (e.g., "Today only," "This weekend only," "Ends at midnight"). 

Excitement: Use bold colors, holiday themes, or different designs to stand out. 

• Short sales (24-48 hours) can add appeal due to FOMO (Fear Of Missing Out). 

The Power of Email Marketing 

Email Sequences: 

• Begin with a teaser a day or two before the sale. 
• Announce the sale with a clear call to action.
• Send reminder emails during the sale period (e.g., mid-sale reminder and a final "last chance" email). 

Engage Your Subscribers:

• Offer a first look at the sale to your email list before announcing it to the public. 

Leveraging Social Media 

• Social media is a powerful tool for flash sales. 
• Use holiday-themed graphics or videos. 
• Utilize Instagram Stories, Facebook Stories, and live videos for short promotions.
• Set stories to disappear in 24 hours, with live videos staying until archived.
• Use holiday hashtags like #HolidayDeals or #FlashSale to boost brand visibility. 

Creating Value with Bundles and Special Offers 

Bundle Offers: 

• Create holiday-themed packages (e.g., Holiday Essentials Pack or New Year Prep Pack). 
• Offer services in packages around themes (e.g., a year-end strategy session or holiday wellness bundle). 
• Bundling can encourage higher spending, giving customers a sense of getting more value. 

Conclusion 

Flash sales and holiday promotions can be game-changers for entrepreneurs. With the right timing, a compelling offer, and an effective marketing plan, you can attract those last-minute shoppers and boost your year-end revenue. 

Thanks for tuning in to the Bold Goal Crusher podcast. If you found this episode helpful, don’t forget to smash that like button, smash that subscribe button, and share it with a fellow entrepreneur. Let’s get crushing our goals so that we don’t have to work double time. 

Want more like this? 

Take the Quiz What’s holding you back from your Goals

Join the Bold Goal Crusher Facebook Group

Grab the Resource Key Decisions When You Create Your Business

Grab the resource Key Reflections for Business Owners

Join the Digital Creator Collective Facebook Group